If you blog, Facebook has just made it incredibly easy for readers to follow your work as an author with Facebook Authorship. Essentially when you implement the Author Tag on your site, you’ll receive a clickable byline in a story preview in the News Feed that links to either your Facebook page or profile.
Facebook says this will,”make it easy for Facebook readers to start following the author of an article they just read an enjoyed.”
Isn’t that great?
Here’s what the byline looks like on a recent post:
Why is Facebook Authorship so great for bloggers?
If a Facebook readers sees content in their newsfeed and they haven’t already liked or followed the author or blog, beneath the byline and to the right they would see a call to action button they can click to immediately”Follow” or “Like.”
Why the different choices?
Well, if my personal Facebook profile was my brand and I allowed people to follow me (without being friends), readers would see the “Follow” button.
I keep my personal Facebook profile locked down pretty tight and it’s certainly not my brand. Instead, I have a Facebook page that serves as my brand (it’s also my name) so readers will see a “Like” button beneath my byline when something I’ve written shows up in their newsfeed.
If I wanted, (and I still may do it), I could use the Facebook page for a blog and instead of my name it would say, “By Your Crafty Family.”
No matter who shares my content on Facebook, my name is automatically attached and the call to action makes it easy to like my page.
Scroll down and let’s get you all set up!
How to Set Up Facebook Authorship
These instructions are for WordPress users.
1. Beneath your Yoast SEO tab, click on SOCIAL.
2. Click on FACEBOOK (you’re still in the Yoast SEO admin). Check the box next to OPEN GRAPH META DATA.
3. Go to USERS and choose your own profile.
4. Copy & paste your Facebook URL in the space where it says FACEBOOK PROFILE URL.
Totally painless to get moving with Facebook Authorship, right? I’d love to know what you think of it, so let me know in the comments below.